Over our tenure as marketers the fun stuff has been that "outside the box" stuff that you never really think of, but can hold high-value in any organization. Off-the-cuff studies? Focus-groups? Events? We've done that too.
Online & Offline Focus Groups: What do your consumers or your audience REALLY want? I've had the pleasure of witnessing first hand how case studies can help pivot marketing and grow brands.
Training Materials: Does your brand creative flow into your internal and external training materials? What about your mission and vision? Great brands are aligned on the inside and outside.
Trade Show Events & Marketing: Think that face-to-face marketing is the only marketing you get at trade shows? Think again. From stunts to ways to integrate online and offline presence at shows, we've been a part of analyzing opportunity to help strengthen the brand through all marketing efforts.
Brand Experiences: Integrated events? Influencer experiences? We've done it!
Social Media At-Retail Integrated Processes: Are you taking full opportunity to promote your retail presence? We've devised checklists and helped to best integrate at-retail and online marketing opportunity.
Brand Studies and Exploration: Definitely outside of the box, have you ever thought about running a study on something relevant to your industry or consumer? We've helped dig through social media data to help pull together some pretty unique studies such as the Pantone Colors of Travel Study.
Integrated Design: Do you ever look at a location, an event or a product and think - that's so Instagrammable? Well, USUALLY it's done that way on purpose. We've helped consult and design integrated social experiences to help bolster online conversation and help make brands more likely to "sell themselves" through their consumers on social media.