Posts in Social Media Marketing
8 Marketing Tips for Health & Fitness Brands in “New Year, New Me” Season

Marketing competition in the health and fitness space in January..... Is fierce. Every brand is vying for the attention of “resolving” Americans and efforts are high from almost every brand. Here’s some things to keep in mind to help make your marketing most effective and set you up for a successful January and 2018.

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“alternate facts” & group think biases among marketers

When I started work on “Project X” I wanted to assure that I found reputable sources to back up the knowledge that I was starting to put on paper. As a piece of the project, I set out to examine the most up to date audience statistics and demographics for each of the major social media networks: Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and Snapchat.Knowing I read reputable social media articles from sources like Forbes, I thought that it would be easy to find sources that backed my knowledge. I found that to be completely false.

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