Toys ‘R’ Us Still Had Competitive Advantage – Why wasn’t it taken?

I started feeling the most upset about the loss of Toys ‘R’ Us when I realized that my children would never get that same experience from a Target or a Walmart. My children will never get that same experience from a tablet or computer. While Toys ‘R’ Us couldn’t compete on price or selection to retailers like Walmart, Target and Amazon – it could trump all three in overall experience.

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8 Business-Related Things to Be Grateful For

It seems my brain was shaken-up a bit by last night’s earthquake, because as I’m writing emails today, I seem to be more intensely focused and grateful than usual. So I decided to share some of the more “grateful” thoughts we should be having throughout our work day. It’s a step in the right direction of becoming one of those “other people” – you know, the ones who love their job more than they love anything else, those people who don’t seem to tire after long days, those people that help advance and hold the company together – those people who are the reason the people who like to complain, still have jobs to complain about.

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"It Ain't About the Money"

I had developed over 30+ strategies for companies. Many lately – haven’t even been answering or responding to emails upon delivery. Despite my best efforts – nothing has changed. I have not allowed this to bring me down (in fact, I keep trying. This is not something I want to give up on.) I let it inspire me to look back through the relationships I forged with potential leads and clients over the past few months and see if I can find a pattern between the things I did succeed with – and the things I did not.

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8 Marketing Tips for Health & Fitness Brands in “New Year, New Me” Season

Marketing competition in the health and fitness space in January..... Is fierce. Every brand is vying for the attention of “resolving” Americans and efforts are high from almost every brand. Here’s some things to keep in mind to help make your marketing most effective and set you up for a successful January and 2018.

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“alternate facts” & group think biases among marketers

When I started work on “Project X” I wanted to assure that I found reputable sources to back up the knowledge that I was starting to put on paper. As a piece of the project, I set out to examine the most up to date audience statistics and demographics for each of the major social media networks: Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and Snapchat.Knowing I read reputable social media articles from sources like Forbes, I thought that it would be easy to find sources that backed my knowledge. I found that to be completely false.

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