Don't judge a fish by its ability to climb a tree. It's an old quote, but I repeat it often. When it comes to measuring the sales-related impact of marketing, it's important to know the true purpose and pathways that marketing tactics take to helping drive sales. It allows accurate measurements and opportunities for improvement. This free resource outlines the relationship between marketing and generating sales and the distinct ways in which digital marketing tactics contribute and therefore should be measured when determining the effectiveness of your marketing in driving consumers to take action.
People often ask us, "what is the first step to setting up a great social media program?" Great social media plans personify the brand story while supporting company-wide goals. We use a four-phase approach to immerse ourselves in branding and opportunity prior to creating any client social media plan. This guide will provide an essential step-by-step framework to help you set up your own social media launch plan.